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Centre for Retail Management organised a Panel Discussion on “Managing Growth through Private Label Programme” at BIMTECH 


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The Centre for Retail Management organised a Panel Discussion on “Managing Growth through Private Label Programme” at BIMTECH on 19th August 2017.The Panel consisted of Mr. R Sankaranarayanan, VP, Hypercity Retail Group; Mr. Rajeev Dubey, Category Head PF, Reliance Retail (Mumbai); Mr. Dharmendra Matai, Sales head South, Future Consumer Ltd. (Hyderabad) & Mr. Anurag Sharma, GM (Sales & Operations), Clarks. The Panel discussed about the various strategies deployed before the introduction of a private label, the advantages and risks involved in the introduction of a private labels,  production of private label products is handled, price the products under a private label programme and  promotion and  distribution of private label. The Panel also provided the students with an insight to the real life problems, failures and solutions that emerge in the retail industry with respect to private labels.

 

Centre for Retail Management organised a Panel Discussion on “Managing Growth through Private Label Programme” at BIMTECH

 

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