Dr. Satwinder Singh, Head Research Group (SEIB), Brunel Business School, UK
On 18th July, Dr. Satwinder Singh, Head of research group ‘Strategy, Entrepreneurship and IB’ (SEIB), Senior Lecturer in International Business & Strategy, Brunel Business School, UK visited BIMTECH. A meeting was held with BIMTECH faculty to explore research collaborations and to hold a workshop on writing research papers. He also delivered a lecture to PGDM-IB students on “Strategies for success in international markets for Indian MNCs”. Dr. Satwinder emphasised on the various components of successful international business strategies which differentiate it from the local players and survival being the ultimate goal of any business organisation. While he dissected the various elements of the working of an international business organisation, he focussed on International HRM to be the core of any successful organisation that is involved in trans-border trade. He appreciated the importance of a motivated workforce for smooth and successful operation. The lucidity and zeal with which he brought the subject matter to the class made the broad spectrum of international trade appear far more attractive and simplified.