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Archana Shrivastava

Associate Professor
Head-Business Communication Area
Ext: 382
Email:archana.shrivastava@bimtech.ac.in


Biography

Archana Shrivastava   joined Birla Institute of Management technology in 2008. She is Associate Professor in Business Communication Area.  Worked at various universities and colleges, she holds 18 years of rich teaching and training experience.

Dr. Shrivastava earned her Ph.D. and M.A. in English literature from Dr Hari Singh Gour University, Sagar in M.P. She is a Thomas certified professional and can perform Personal Profile Analysis (PPA) and Human Job Analysis (HJA). She is trained to teach “Business English Certificate Course by British Council and is also an active member of ABC (Association for Buisness Communication) & ELTAI (English Language Teachers Association of India).

Her current research and publishing is in the area of Comunication, leadership, team building, skill development and Cross Cultural Communication. She has participated and presented papers in various conferences held in India and abroad. She has authored numerous case studies and research papers which got published in reputed journals like Emerald, Inderscience and Case Centre (European Case Clearing House). She is a recipient of travel grant awarded by AICTE in 2015 for presenting her research study at Columbia University in New York.

Dr. Shrivastava has more than 18 years of academic experience to teach/train a variety of courses including, Business Communication, Soft Skills, Business Etiquettes, Handling Interviews, Presentation Skills, Non Verbal Communication, Audience Analysis, Crisis Communication, Conflict management, Negotiation Skills, Intercultural Communication, and Effective Listening. She has been conducting trainings and Management Development Programmes (MDPs) for senior executives of several renowned  organizations like NTPC, NHPC, GAIL, IFFCO and Power Grid to name a few. She has also been mentoring and developing students in the area of Soft Skills especially People Skills.

Education

Ph.D -Dr Hari Singh Gour University, Sagar in 2000. The topic of the Thesis was “O P Bhatnagagr’s poetry- A Study in Themes and Techniques

Masters- English literature from Dr. Hari Singh Gour University, Sagar in 1994. Got first position in merit list. Awarded by a Gold   Medal.

Bachelors- Dr. Hari Singh Gour University, Sagar in 1992. Got merit scholarship for holding fifth position in merit list.

Research Interest

Intercultural and Cross Cultural Communication

Soft Skills

Listening

Organisational Communication

Training for Employability

Social Media Communication

Selected Publications

Shrivastava Archana; Srivastava Arun, (2016),”Measuring communication competence and effectiveness of ASHAs (accredited social health activist) in their leadership role at rural settings of Uttar Pradesh (India)”, Leadership in Health Services, Vol. 29 Iss 1 pp. 69 – 81, Emerald Group Publishing Ltd, Permanent link to this document: http://dx.doi.org/10.1108/LHS-12-2014-0079

Shrivastava Archana (2014) “Active Empathic Listening as a Tool for Better Communication.” International Journal of Marketing and Business Communication- Volume 3, Issue 3 & 4, July & October, ISSN Number: 2277–484X

Shrivastava Archana (September 2013) “Multi- Channel Communication Tools and their role in growing snack foods culture in India.” Indian Journal of Scholarship Research, Volume 2/ Issue 9, , ISSN NO 2278-8271

Shrivastava Archana “Coping with the problems of Mixed Ability Students” (2010) International Journal –Language in India Volume 10 ISSN1930-2940.

Shrivastava Archana (2015) Re-Designing Organizational Communication Model of Akosha: an Online Consumer Forum in India to Resolve Consumer Complaints Case Centre, Reference no. 315-033-1, 2015

Shrivastava Archana (2014), Sustainable Development and Inclusive Growth Model for Improving Organic agriculture in India-A Case Study on communication  & Awareness and Strategies of Morarka Foundation, Case Centre, Reference number 914-017-1.

Shrivastava Archana (2014) Developing Softer Transferable Skills through Team Activities. Case Centre, Reference number 314-149-1.

Articles

Poem ‘Tears’ published in The International Society of Poets in the year 2005.
Poem ‘Love’ published at www.poetry.com.
Article titled “ Elevating yourself with your Elevator Speech” published at www.indianmba.com. (article no. 915)

Paper Presented in International Conferences

Case Study titled “Strategies to Enhance Interpersonal Effectiveness through Transactional Style Inventoryin International Conference on Management Cases ICMC -15 at Birla Institute of Management Technology on December.

Research paper titled Employability Skills: A Comparative Study of Students from Metro and Tier-II cities in India on 18 & 19 April 2015 in the International Conference titled Globalizing Brand India: Opportunities and Challenges  hosted by IIM Kashipur at India Habitat Centre.

Case Study titled “Diagnosing Organizational Communication Model of Akosha- An Online Consumer Forum in India to Resolve Consumer Complaints” in International Conference ICMC -14 at Birla Institute of Management Technology on December, 5 & 6th 2014.

Research paper titled “Measuring Communication Competence and Effectiveness of ASHAs (Accredited Social Health Activist) in Uttar Pradesh (India)”in international conference organized by Global Association of MDP (Master’s in Development Practice) Program and the UN Sustainable Development Solution at Columbia University- New York, on 17-18 September 2014.

Case Study titled “Sustainable Development and Inclusive Growth Model for Improving Organic Agriculture in India: A Case Study on Communication & Awareness Strategies of Morarka Foundation” in international conference organized by Global Association of MDP (Master’s in Development Practice) Program and the UN Sustainable Development Solution at Columbia University New York, on 17-18 September 2014.

Case Study titled “Marioc- A Company with purpose” in The Case Centre Anniversary Conference at IIM Bangalore on 8-9 September 2014.

Case Study titled “Role of Team Work in Enhancing the Development of the Softer Transferable Skills” in International Conference ICMC -13 at Birla Institute of Management Technology on December, 4 &5th 2013.

Research paper in International Conference on “Issues and Challenges in Retail Sector and Foreign Direct Investment in India and Across the World” at SCMS-UG, Pune on 15-16th February, 2013.

 Research paper in absentia at International Conference on “English Language and Literature Today” organized by Vidya Bharti College, Amravati on 12th November 2009. The title of the paper is “ Foreign Language with Desi Attire”

Academic Experience

  • BIMTECH- September 2008 till date.
  • Disha Institute of Management and Technology, Raipur 2005-2008
  • Pallotti College, Raipur-2007-2008
  • Disha College, Raipur-CG- 2006-2007
  • Post Graduate College –Panna,2002-2003
  • Dr Hari Singh Gour University Sagar, 1994-1995

 

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