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Name: Mukesh Chaturvedi
 
Designation: Professor
 
Ext: 392
 
Email: mukesh.chaturvedi@bimtech.ac.in
mukeshchaturvedi
Education
Ph.D. Ph.D. from BITS Pilani
Any Other Degree M.M.S from BITS Pilani

 

Research Interests
  • Business Communication
  • Case Writing & Teaching
  • Integrated Marketing Communications
  • Customer Relationship
  • Direct Marketing
  • Corporate Reputation
  • Presentation Skills
  • Negotiation Skills

Selected Publications
  • ‘Managing Innovation and New Product Development’
  • ‘Business Communication Toady’
  • ‘Managing Global Business:A Strategic Perspective’
  • ‘Business Communication :Concepts,Cases and Applications’
  • ‘Buying Research’
  • ‘New Product Development’
  • ‘Welcome Back!?Coca Cola’

Academic Experience
  • Founder Director – Amity Centre for CRM ,ABS Noida
  • Director- Asia Pacific  institute of Management,Delhi
  • Acting Director – IMT, Ghaziabad

Other Professional Experience
  • Visiting Faculty to Rouen Business School,France and IIM Ahmedabad

Achievements and Awards
  • Recipient of MDI’s most coveted Award for Excellence in Teaching for the year 2005

Papers Presented
  • Published more than 70 Papers ,Articles and Cases in leading Journals,Periodicals and Newspapers and has made Presentations at several International/National Seminars and Conferences

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