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Veenu Sharma
Assistant Professor
Extn:408
Email:veenu.sharma@bimtech.ac.in

Veenu Sharma   joined Birla Institute of Management Technology in 2012. She is Assistant Professor in Retail & Marketing Area. She earned her Fellow from BIRLA Institute of Management Technology, Greater Noida.

Her current research and publishing is in the area of Marketing Mix and Consumer Behaviour covering topics related to Modern Retailers, Store operations and Customer Relationship Management. She has participated and presented papers in various conferences held in India. She has authored case studies and research papers which got published in reputed journals like Inderscience and The Case Centre (formerly ECCH,European Case Clearing House). She is a recipient of BIMTECH –STOUGH, Young Scholar Award by BIMTECH in the year 2014.

Veenu Sharma has more than 12 years of industry and academic experience to teach/train a variety of courses including, Retail Concepts, Retail Store Management, Luxury Retailing, Consumer Behaviour and Customer Relationship Management. She has also been mentoring and developing students in the area of developing research papers and reports.

Education

Fellowship Program in Management (FPM) Birla Institute of Management Technology
 M.Phil. Chaudhary Devi Lal University, Sirsa,
M.B.A(specialization: Marketing & Insurance) Institute of Management Studies and Research, M.D. University, Rohtak

Research Interest

Consumer Behaviour, Trends in Modern Retailing, Store operations and Customer Relationship Management.

Selected Publications:

  • Sharma, V. ;Patel, G.; Shukla, A., Prioritizing marketing mix constructs for commoditized products using Analytical Hierarchy Process, Reference no. 514-032-1
  • Sharma, V., Singh, R., & Patel, G. N. (2015). Measuring the effect of brand equity on the consumers’ purchase intention. International Journal of Services Technology and Management21(1-3), 98-110.
  • Anjaly, B., & Sharma, V. (2016). Offline Vs Online Buying: An Assessment through Analytic Hierarchy Process Approach. International Journal of Innovative Research and Development|| ISSN 2278–02115(2).
  • Sharma, V. ;Patel, G (2016) An AHP-LP approach Determining Eminent Drivers of Consumer Behavior in Indian Food Industry, 48th Annual Convention of Operational Research Society of India and International Conference Proceedings (2016).

Conferences / Papers:

  • Attended IIM Indore-NASMEISUMMER MARKETING CONFERENCE 2017, Indore and presented paper entitled, “A review on the Impact of Nonverbal Communication of Professionals’ on Customer Satisfaction, Trust, and Long-term Relationship Orientation”.
  • Attended INTERNATIONAL CONFERENCE ON MANAGEMENT CASES, ICMC 2015 held at Birla Institute of Management Technology, Greater Noida and presented paper entitled, “Measuring the effect of brand equity on the consumers’ purchase intention”
  • Attended INTERNATIONAL CONFERENCE ON MANAGEMENT CASES 2014 held at Birla Institute of Management Technology, Greater Noida and presented paper entitled “Prioritizing marketing mix constructs for commoditized products using Analytical Hierarchy Process”.
  • Attended Second NATIONAL CONFERENCE held at BANARSIDAS CHANDIWALA INSTITUTE OF PROFESSIONAL STUDIES, New Delhi and presented paper entitled “CRM in Educational Sector”.
  • Attended INTERNATIONAL SEMINAR held at IIMT, Greater Noida and presented paper entitled “INDO-JORDAN FRIENDSHIP RELATIONS IN RESPECT OF TRADE & CULTURE”.
  • Attended Second NATIONAL CONFERENCE held at UNITED GROUP OF INSTITUTION, Greater Noida and presented paper entitled “A Research Study on Customer Satisfaction in Respect of Big Bazaar”.
  • Attended Second International Conference-Confluence-2011: Can India be the next super power? Issues & Challenges ahead held at BSB campus, in New Delhi.

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