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International Conference on Management Cases (ICMC) December 1-2, 2016


International Conference on Management Cases (ICMC) 2016 is jointly organized by BIMTECH, Greater Noida, India and Schar School of Policy and Government, George Mason University, USA. The two day conference received over 60 cases from all over the world. Over 100 delegates including 40 international delegates will be presenting their cases in the conference.

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On this occasion, BIMTECH conferred the lifetime achievement award on the Late Dr G D Sardana who passed away in October earlier this year. Dr. Sardana was the driving force behind ICMC. The success of ICMC which is now in its 11 th year was largely due to his dedication and selfless efforts. On this day his colleagues remembered his passion for case writing and paid grateful homage to his memory.

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Dr. Nick van Dam, Partner, Client Advisor, & Global Chief Learning Officer at McKinsey & Company and professor of management at Nyenrode Business University, Amsterdam was the keynote speaker for the ICMC 2016. Dr. Nick while addressing the audience on “Innovation in Learning and Development- Learning at the Speed of Business”, emphasized that organizations should turn their workplace into a learning place. In the era of 4 th industrial revolution with disruptive technologies, jobs of the future will depend on technical skills with right education. His message to the current generation- “Focus on growth, be a serial master, develop deep insight and DO WHAT YOU LOVE TO DO”.

Mr Trevor Williamson is a Principal Lecturer at Manchester Metropolitan University Business School, UK, where he oversees development of programmes in the financial services / planning area at undergraduate and postgraduate level. His interactive session was on the topic “Case development to encourage transformational learning” He started his talk with the words “I am a Sherpa, I am not a petrol pump attendant” which eventually became the tagline of the session. The highlights of his session were to let the faculty know the importance of creativity, imagination and self analysis in using the case study method of teaching. He assigned an Acronym ‘BRAIN’ where the individual letters stand for the words Belief, Reflection, Awareness, Imagination, Noticing through this acronym, he focussed upon the need of using these words in a structured way to make the case based method more transformational. Overall he conducted a very interactive session filled with humour, anecdotes and personal instances.



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