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India Study Program, 2015 (February 07 – 18, 2015) ITESM, Mexico


ispIndia Study Program is an initiative to take the students and industry participants through a learning experience of issues in an emerging market with focus on India. The program offers interaction with industry experts, academic sessions, and experiential learning through cultural, social and industry visits.

BIMTECH organized a 10 day program for 17 bachelor students of Multicultural Business Administration and Professor Roberto Jaramillo from ITESM Mexico. The objective of their visit was to gain an understanding of doing business in India, learning the cultural aspects and practices of India.

The academic sessions were focused on Indian culture and society, India as an emerging market, its competiveness in retail and IT, marketing, financial inclusion, social and marketing innovations and international trade. Through the academic sessions, students got a glimpse of Harappan civilization, colonial power of British East India Company in India, geo-political issues, paradigm shift in retail supply chain in India and growing consumer market. Awareness and communication in rural India, the major challenges in rural marketing, innovations in the Indian service industry, and social innovations were elaborated through case studies such as Rangasutra, Trash to Cash and Miracle courier and Chamak- village laundry.

The participants visited New Holland .Tractor plant in Greater Noida where thy interacted with senior executives and took a tour of the production unit. The visit to Aditya Birla Retail gave them an insight into the back end operations and supply chain in India. The visit would have been incomplete without the cultural excursion. The participants visited Taj Mahal, Agra Fort, Surajkund Mela- an annual cultural exhibition by artisan of different states of India. In addition they also visited the cultural sites of Delhi; Quatb Minar, Lotus Temple, India Gate, Dilli Haat.

Participants Experiences 


isp1 “We had a great time in India and my perception has changed completely. India has a great opportunities and a very rich culture. We are very much satisfied with the academic learning and the cultural visits organized during the India Study Programme. I would recommend ISP to other students also.”- Luis Carlos Estrada
isp2 “ISP is really very well prepared. I wish we had more time to explore India. The people are great and very kind. Indians have immense potential. I like the Indian traditional dresses and the culture. I really had a great experience and wish to come again for a longer period.” – Daisy Judith
isp3 “During ISP I learned about the way of living in India, Religion and Traditions. The people are very kind and helpful. Lots of activities are organized inside the BIMTECH campus where students can interact with each other and have fun. We participated in the Udyami event at BIMTECH in which many other Business school; also participated. Our Mexican students also performed in that event. It was a great fun. I love the Indian traditional dresses; I purchased a couple of India sarees and also learnt how to wear it.-Karely Cristina
isp4 “The faculties were very well prepared for the sessions. The lectures were very informative. I think India has a lot to offer and has a much diversified culture. I am impressed with the traditional values. They are quite similar to our culture. It is a very colorful country.” – Karla Lisseth
isp5 “It is really a very interesting experience. This is my second opportunity to visit India and particularly BIMTECH. This time I am having a different perspective to observe everything. Mexico and India has many similarities with respect to family values. Our food and spices are also similar in many ways. I would promote ISP offered by BIMTECH in my university. I appreciate the professional approach of BIMTECH. I would like to thank BIMTECH for providing such a great experience to all of us.”- Prof. Roberto