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Launching of Social Campaign “Beti Hi Bachayegi”
on the occasion of 29th Foundation Day
(October 2, 2016)



We are delighted to share with you that your alma-mater is going to launch an ambitious Social Campaign “Beti Hi Bachayegi” on Sunday October 2, 2016, i.e., 29th Foundation Day of the institute.  The basic purpose of this long term campaign will be connecting alumni, faculty and current students with the national endeavour of women empowerment, women safety, girls’ education, gender equality and sustained improvement in sex-ratio (females per 1000 males).

You may be fully aware that your institute has taken many CSR initiatives during the last 12 years or so , viz..running an afternoon school in a slum at Muradnagar for poor children, setting up rural libraries in villages of Dist. Budhnagar, and also in district jails of Lucknow, Ghaziabad, Gautam Budhnagar and Aligarh, distributing 1000 blanket for poor people during chilling winter, and lastly, starting a very interesting and long term Project “Protsahan Chiraiyya” at the village Neemka Shahjahanpur, a neighbouring village adopted under Pradhan Mantri Adarsh Gram Yojana (PMAG).

Project Protsahan Chiraiyya is a visionary social project instituted by BIMTECH, Greater Noida started in the memory of its founder Late Dr. Sarala Devi Birla. It has been initiated with the vision of augmenting life skills among young girls from rural belt.

The project is centered on providing a leadership grooming platform which aims to identify “Protsahan Chiraiyya” from among the girls who will be trained to become future leaders/ ambassadors to create awareness about health, hygiene, education, environment, interpersonal relationships etc. in their village. They will be oriented to perform the role of torch bearers /facilitators/motivators who would further propagate the vision of Project Protsahan across the village.

The Theme of the Campaign:  So far there has been a lot of publicity on the call given by the Prime Minister Shri Narendra Modi about “Beti Bachao” (Save Daughter) which has been endorsed by several state governments and NGOs.  We are trying to give a new perspective to the whole issue by renaming it “Beti Hi Bachayegi” (Only daughters will save us!).  It means that if girls are provided good education and health facilities, they can become a big “change-makers” in their future lives when they will be managing families as daughter-in-law, wife and mother.

Local Context:  You may be aware that our institute is located in the District Guatam Budhnagar which is one of the most prosperous districts of UP and contributes highest tax revenue to the state exchequer.  Now if you compare its economic status with the social status, you will be astounded to know that on some social indicators, district Gautam Budhnagar is a laggard even in UP.

As per the Census of 2011, Sex Ratio (Females per 1000 males) of the district was 851 much lower than the national Sex Ratio of 940.  The District administration of the Gautam Budh Nagar under the leadership of Mr NP Singh, IAS, DM has been conducting various awareness programmes and taking strict action against illegal ultrasound diagnostic centres that conduct sex determination test.  Due to these consistent efforts, Sex Ratio At Birth of the district has improved from 845 girls per 1000 boys in 2015 to 884 girls per 1000 boys in 2016.

Our Proposed Action Plan

We intend to support the endeavours of district administration in creating awareness about improving Sex Ratio as well as Sex Ratio At Birth in the district through sustained efforts for environment building under our Social Campaign of “Beti Hi Bachayegi”.  The following activities are contemplated for the next 2-3 years:-

  1. Creating Awareness among school girls and their teachers against illegal foeticide and motivating them for a change in perception of their parents.
  2. Involving and mobilizing cultural organizations, activists, writers, media persons, doctors, social workers and religious leaders in favour of “Beti Hi Bachayegi” Programme.
  3. Providing life-skills, soft skills and career counseling to school girls
  4. Involving Ragini Singers (folk singers who are very popular in our district) in favour of “Beti Hi Bachayegi” theme.
  5. Promoting “Beti Hi Bachayegi” campaign on Social Media (Twitter, Facebook etc) through alumni, students, faculty and staff.

What You Can Do?

A. We expect that on October 2, 2016, our alumni, students and faculty should send a message through Twitter on hash tag # Beti Hi Bachayegi. You can send a message to your batch mates also to do this.

B. We also request you to take a selfi with your daughter/sister/niece and send us on the official Facebook page of Alumni (Global-Alumni Association-of Bimtech)

C.You can give us some creative, innovative and out-of-box ideas to run this campaign.

D. If you know any NGO or development agency doing similar kind of work in India or any part of the world, you can connect us with them.

Wish you all a Very Happy Gandhi Jayanti !!

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