Visit of Wake Forest University, USA
May 20, 2015
BIMTECH received students and faculty from Wake Forest University, USA. Students are pursuing executive MBA at WFU and visited India for two weeks as part of their global immersion program to study India’s history and culture, government and politics, trade and commerce. The student team was led by Prof. Roger Beahm, Professor of marketing at business school, WFU. The student team visited Mumbai, Jaipur and Agra and Delhi and interacted with Mumbai Dabbawala, Dharavi, and industry experts including IBM India.
BIMTECH organized an interactive session for the visiting team. Dr. A V Shukla briefly described ‘The Indian Marketscape – A profile of India’s diverse consumers’ which was followed by their inputs on how does the American Marketscape differ. This session was followed up by interaction of BIMTECH and WFU students sharing their perspectives on cultural heritage, innovation and economic development in India.