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South Asian Journal of Business and Management Cases

South Asian Journal of business and Management Cases is published by SAGE Publications.London,New Delhi,New York and Sydney – in June and December .Copyright 2012 Birla Institute of Management Technology .All rights reserved .No portion of the contents may be reproduced in any form without permission in writing from the publisher.

About Birla Institute of Management Technology (BIMTECH)

BIMTECH, situated at Greater Noida in National Capital Region, was established in 1988 under the aegis of the Birla Academy of Art and Culture and is supported by B.K. Birla Group of companies. BIMTECH is engaged in delivering research, academic programmes at master’s and doctoral level, training and consulting to corporates and other organizations. BIMTECH has partnership with 40 foreign universities and organizations and is signatory of Responsible Business Education with PRME and UN Global Compact. It has been ranked in the top 10 private business schools of India and has come to be regarded as a premier institution to deliver quality education and impart values. There is a focus on fundamentals, respect for the individuals and a seriousness of purpose. This is reflected in various dimensions: interface with corporates, partnership with educational institutions of repute at international levels, building intellectual capabilities, initiatives in areas of societal concern, and strong cultural affinities.

About SAGE Publications India Private Ltd.

SAGE is an independent international publisher of books, journals and electronic media. Innovative ideas and approaches consistently distinguish SAGE’s publishing, across all of its programmes. Globally, SAGE publishes over 650 journals, including those of over 290 learned societies and institutions, and over 1,500 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine. Known for its commitment to quality and innovation, SAGE is a world leader in its chosen scholarly, educational, and professional markets. The company’s highest priority is to make any contact you have with SAGE-whether as a book author, a journal editor, a contributor to one of its journals, a customer, or a reader-a pleasant and rewarding experience.

SAGE’s products include:

  • Academic and reference books with highly valued content.
  • Innovative teaching texts for college courses and supplementary reading.
  • Professional books at the forefront of knowledge, contributing to the disciplines of the future.
  • Retail books targeted at the informed and general reader


Orders of SAJBMC

Orders from the Americas should be sent to SAGE Publications Inc,2455 Teller Road ,Thousand Oaks,CA 91320,USA (Tel:008008187243 / Orders from the UK,Europe ,the Middle East ,Africa and Australia should be sent to SAGE Publications Ltd.,1 Oliver ‘s yard ,55 City Road,London,EC1Y 1SP,UK (Tel: 02073248500 / Email: ).

Inquries from India / South Asia about single issue rates ,availability of back issues,either electronic only or print only rates for institutions ,advertising and permission requests should be sent to SAGE Publications India Private Limited,B1/I -1 ,Mohan Cooperative Industrial Area ,Mathura Road,New Delhi 110044 (Tel: 91-11-40539222 / Fax : 91-11-40539234/Email: or from the Americas should be sent to the California addess (above) ,while those from the UK,Europe ,the Middle East ,Africa and Australasia should be sent to the London address(above).

Aims and Scope

South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, biannual journal of Birla Institute of Management Technology, Greater Noida (India). SAJBMC aims to provide a space for high-quality original teaching cases, research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products and practical applications of management concepts.Publication of pure research and applied research does not fall under the domain of the journal.

SAJBMC is international in scope but a certain preference will be given to papers that focus on socio-economic context of South Asian region.The prime objective of SAJBMC is to create awareness amongst academics, researchers, policymakers, managers, practitioners, entrepreneurs about real-life business or management situations that present executives with dilemma in analysis, and decision making in the face of multiple choices in an environment of varying uncertain outcome. The journal fosters in-depth analysis and learning on various aspects of business organizations, institutions, public sector undertakings, civic bodies, NGOs and NPOs with a focus on the economy of South Asia, and covers all functional disciplines including, but not limited to, accounting, business ethics, corporate governance, diasporic communities, entrepreneurship, finance, globalization, human resource management and organizational development, information technology management, marketing, operations management, supply chain management, societal welfare management, social issues, sustainability, strategic management and technology management. The targeted readers of SAJBMC include students, entrepreneurs, practising managers, researchers,consultants, civil servants, policy-makers and academics involved in research, teaching and development programmes.


Editorial Board


A K Dey, BIRLA Institute of Management Technology, Greater Noida.

Editorial Board

Meena Bhatia, BIRLA  Institute of Management Technology, Greater Noida.

Anuj Sharma, BIRLA  Institute of Management Technology, Greater Noida.

Nimisha Singh, BIRLA  Institute of Management Technology, Greater Noida


Harivansh Chaturvedi, Director, Birla Institute of Management Technology, Greater Noida, India

Editorial Advisory Board

Jashim Uddin Ahmed,School of Business and Economics, North South University, Dhaka, Bangladesh

Tahir Ali, University of Karachi, Karachi, Pakistan

Alexander Brem ,School of Business and Economics, Friedrich-Alexander University of Erlangen-Nuremberg, Nuremberg, Germany

Sarath W S B Dasanayaka, University of Moratuwa, Moratuwa, Sri Lanka

Roland E Livingston, President, The International Society for Organization Development and Change; Professor of Management, Colorado Technical University

Dhruba Gautam, Tribhuvan University,kathmandu,Nepal

Angappa Gunasekaran, University of Massachusetts, Charlton College of Business, Dartmouth, USA

Noor Azizi Ismail, Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Kedah, Malaysia

Abbas J Ali,Eberly College of Business and Information Technology, Indiana University of Pennsylvania, Indiana, USA

Omar Abdull Kareem, Sultan Idris Education University, Tanjung Malim, Malaysia

P A P Samantha Kumara, University of Ruhuna, Sri Lanka

Hanna Lehtimaki,University of Eastern Finland, Finland

Iijima Masaki, Aichi Gakuin University,Nagoya,Japan

Theodore O Wallin, Graduate School of Business, Sejong University, Seoul, Korea

Leo Paul Dana,University of Canterbury,New Zealand

Yvon Pesqueux ,CNAM (Conservatoire National des Arts et Metiers), Paris, France

Arunaditya Sahay ,Birla Institute of Management Technology, Greater Noida, India

Gary Stockport , Dean and Professor Strategy, S P Jain School of Global Management

Mustaghis-ur-Rehman, Management Science Department, Bahria University, Karachi, Pakistan

Anupam Varma, Birla Institute of Management Technology, Greater Noida, India

Eric Viardot, EADA, C/Aragó, Barcelona, Spain

John Walsh , Director, SIU research Centre, Shinawatra University

Deepak Khazanchi, Professor, University of Nebraska at Omaha, USA

Venkat Yanmandram, Director, Assurance of Learning, Marketing Faculty of Business, University of Wollongong

Utpal Chatopadhyay, National Institute of Industrial Engineering (NITIE), Mumbai, India


Guidelines for Contributors

South Asian Journal of Business and Management Cases (SAJBMC) invites stimulating original, unpublished research/teaching cases, case studies, based on primary and/or secondary data, empirical data, or significant experience of learning on various facets of management. Pure research and applied research do not fall under the domain of SAJBMC. Imaginary cases are not welcome. SAJBMC aims at international relevance and encourages authors from all over the world, but a certain preference will be given to papers that focus on socio-economic context of South Asian region.Papers received will first undergo editorial scrutiny to judge suitability. The shortlisted papers will then go through a double-blind peer-review process. The journal uses TURNITIN software to check the similarities in submissions.


Preferred Case Focus

Cases from all management disciplines are welcome, including but not limited to the following:

  • Accounting and finance, corporate governance, ecology, financial inclusion, business excellence,business process reengineering;
  • Entrepreneurship, human resources management, organization development, transnational cultural impacts, knowledge management, innovation, technology management;
  • Strategy, management interventions, organization experiences and practices, management science,management decision making, sustainable development, globalization, international trade;
  • Operations management, logistics, supply chain management, service operations management,marketing management, information technology;
  • NGOs and NPOs, public sector management, civic administration, public-private partnership,social enterprise management, societal welfare.


Format of Manuscripts:

All submissions should be prepared using double-spacing throughout (not only the text but also displayed quotations, tables, notes, references and any other matter). The text of manuscripts should ordinarily not exceed 5,000 words. Please format your submissions as per the following guidelines:

  • The main text of the case
    • Abstract (150-200 words): Should bring out the purpose and importance of the case.
    • Keywords (5-7 words).
    • Introduction: Should identify the main players.
    • Body of the text: This should be divided in appropriate interconnected sections.
    • Questions/issues for a teaching case: Please list the prominent questions/issues which arise in the case and need discussion or brain storming by readers to arrive at solutions or to gain knowledge on management concepts embedded in the case.
    • References: Please follow APA Style, as also illustrated under the section Citations and References, ensuring that these appear in the text and those cited in the text appear under References.
    • Annexures (diagrams, images, figures, tables, graphs): Please follow instructions as detailed in the section The Guidelines.
    • Endnotes: These should be consecutively numbered and presented at the end of the article.
    • Bio briefs: Please furnish brief particulars of each author in not more than 25 words.
  • Teaching notes for a teaching caseThese are not published, but must accompany the case in a separate file. The teaching notes should follow the structure noted as under:
    • Title of the case.
    • Teaching objectives.
    • Potential audience: Please specify course, programme, any pre-condition of previous study/ exposure.
    • Number of teaching sessions needed.
    • Authors analysis of each question raised: This should be detailed so as to guide the instructor who may not be familiar with the organization and the environment as studied by the authors.
    • Suggested further reading: Please provide full references of books/journal articles, as suggested readings are not covered under References.
Permissions, Releases and Declaration

Material taken directly from a copyrighted source, including a website, should be clearly identified, and the copyright holders written permission to reproduce it must be submitted in a separate file. Obtaining permission to reproduce copyrighted material is the authors responsibility, as is payment of any fees the copyright holder may request. Further information and a template Permission Request Letter is available in the Permissions section on SAGEs Journal Author Gateway (

Identifiable images of people should be accompanied by a signed release granting permission for their likeness to be reproduced in an article. (In childrens cases, the release form must be signed by a parent or guardian.) Authors can download the Audio-Visual Likeness Release Form at:

Each submission must be accompanied with a Declaration (format as under) signed by all the authors. Please pick what is applicable from 3/4.

  • The submission is original, unpublished and not submitted simultaneously to any journal/conference/seminar for consideration of publication/presentation.
  • Formal permissions have been obtained from responsible authorities for use of copyrighted information and reproductions. These are attached vide list enclosed.
  • We have used primary sources of information/information from a sponsored research study/project. The permission from a responsible authority to use the same is attached.
  • We have used only secondary sources of information as available in the public domain and none of these is copyrighted.
  • We alone are responsible for the correctness of events, accuracy of information and data used and charges of plagiarism. We have followed ethics and research protocol.
  • We agree to the terms of publication and transfer of copyrights to Bimtech and/or its chosen publisher SAGE Publications India Pvt. Ltd, as per Journal Contributors Publishing Agreement, in the event of acceptance of our paper.


The Guidelines
  • Contributors must provide their affiliation, complete postal and e-mail addresses.
  • It is the authors responsibility to disclose any potential conflict of interest regarding the manuscript.
  • All figures, i.e., diagrams, images and photographs, and tables should be provided separate from the text at the end and numbered in the order that they appear in text. Locations of tables and figures should be indicated in the text using callouts (e.g., [insert Table 1 here]) inserted after the respective paragraphs. Each figure and table should have a heading, an explanatory caption if necessary, and a source or reference in a separate file.
  • Black and white illustrations can also be supplied electronically at a resolution of at least 300 dpi, as .eps, .tif or .jpg files. They should be saved separately from the article file. All figures should have short descriptive captions typed on a separate sheet.
  • Endnotes should be numbered serially, the numbers embedded in the manuscript. The notes should be presented at the end of the article. Notes must contain more than a mere reference.
  • Use British rather than American spellings. Use the z variant of British spelling.
  • It is the responsibility of authors to ensure that their articles are written in an acceptable international standard of English.
  • Submissions should use non-sexist and non-racist language.
  • When referring to social actors woman/women should be used, not female/females, unless the context requires otherwise. Similarly, man/men should be used, not male/males. Female and male should be used when referring to the construction of a social identity.
  • Use single quotes throughout. Double quotes should only be used within single quotes. Spellings of words in quotations should not be changed. Quotations of 45 words or more should be separated from the text and indented with a line space above and below.
  • While referring to periods/decades, use nineteenth century/1980s. Spell out numbers from one to nine, 10 and above to remain in figures. However, for exact measurements use only figures (3 km, 9 per cent not %). Use thousands and millions (e.g., not lakhs and crores).
  • Use of italics and diacriticals should be minimized, but used consistently. Avoid excessive use of italics for emphasis, but use italics for book titles, journal names and foreign words.


Citations and References

Guidelines specified in the Publication Manual of The American Psychological Association (5th Edition,2001) must be followed.

  • A consolidated alphabetical list of all books, articles, essays and thesis referred to (including any referred to in the tables, graphs and maps) in the text should be provided at the end of the paper. References for tables and figures should accompany the table or figure .If more than one publication by the same author is listed the items should be given in chronological order. References should be embedded in text in the author – date method of citation. For example: (Konhert, 2007, p.12), (Kannabiran et. Al., 2008, pp. 175 – 200).
  • The detailed style of referencing is as follows:
    • Journal article
      Smith, J.R. (2001).Reference style guidelines .Journal of Guidelines, 4, 2 – 7.
    • Book
      Smith, J.R. (2001). Reference Style guidelines .Thousand Oaks, CA: SAGE.
    • Article in an edited book
      Smith, J.R. (2001). Do not capitalize prepositions. In R. Brown (Ed.), Reference style guidelines (pp. 55–62). Thousand Oaks, CA: SAGE.
    • Edited book
      Smith, J.R. (Ed.). (2001). Reference style guidelines. Thousand Oaks, CA: SAGE.
    • Dissertation (unpublished)
      Smith, J.R. (2001). Reference style guidelines. Unpublished doctoral dissertation, University of California, Los Angeles.
    • Article presented at a symposium or annual meeting
      Smith, J.R. (2001, January). A citation for every reference, and a reference for every citation.Article presented at the annual meeting of the Reference Guidelines Association, St. Louis, MO.
    • Online referenceSmith, J.R. (2001, January). Quotes of 45 or more words will be block quotes. Reference style guidelines. Retrieved Date, Month, Year, from (Please do not place a period at the end of an online reference.)
    • Manuscript Submission
      Submissions of manuscripts and all editorial correspondence should be made electronically, as e-mail attachment, using Microsoft Word or other standard word processing software, addressed to:G.D. SardanaEditor
      South Asian Journal of Business and Management Cases
      Birla Institute of Management Technology
      Plot No. 5, Knowledge Park II, Greater Noida, India

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