Garima Malik

Designation: Associate Professor

Email: [email protected]



Dr. Garima Malik has joined as Assistant Professor in the Marketing area. She is a doctoral scholar of Marketing at Xavier School of Management, XLRI Jamshedpur, India. She did her first Ph.D. from the Technical University of Lucknow in 2010, on the topic “Impact of Technological Reforms on the Banking Sector in India”.

She has more than eighteen years of academic experience. She was associated with Amity University Noida, India.

Her research interests span various areas, including gamification, marketing analytics, customer engagement, destination marketing, and gaming marketing experience. She authored more than 80+ research papers. She has published 5 research papers in ABDC “A” category journals.

In addition to her research contributions, Dr. Malik has authored five books, two of which are textbooks, and four are case study books. These publications showcase her dedication to sharing knowledge and shaping the minds of future marketing professionals.

2023 EFPM (completion stage)  Xavier School of Management, XLRI Jamshedpur
2010 Ph.D., Technical University of Lucknow
2002 M.B.A., Technical University of Lucknow

 
1999 B.A, Kanpur University

 

Gamification , Cusomer Brand Enaggament , Customer Brand Expereince , Adoption and usages of IT enabled services

Marketing Analytics | Customer Relationship Management | Digital Marketing | Marketing of Services | Consumer Behavior | Rural Marketing

  • March 2007- June 2023 : Amity Business School, Amity University Noida
  • June 2003- November 2006: Sherwood College of Management Studies, Lucknow

  • Programme Coordinator for MBA M&S and MBA RM Class of 2017, 2019 and 2022 and 2023 respectively.
  • Faculty Coordinator of Non-Teaching Credit Course (NTCC) for the class of 2020 2022 and 2023 respectively.
  • Faculty Coordinator for Student Activity Cell: Organized various Clubs and Committees activities and competitions of various student clubs under the ambit of Student Activity Cell in 2019 & 2020.
  • Faculty Coordinator Amity Human Value Quarter: Organized various CSR activity for the development of the society.
  • Chief Course Coordinator for Rural Marketing, Marketing Analytics and Customer Relationship Management
  • Mentored final year students for their Dissertation Projects and first year students for their Summer Internship Projects

  • Summer Faculty Research Fellow (2021) From IIT Delhi.