PGDM (Retail Management)

Overview

Birla Institute of Management Technology (BIMTECH) was the pioneer in introducing the Post Graduate Professional Course in Retail in India in the year 2002 to supply quality managers, capable of shouldering responsibilities in a highly competitive retail marketing environment. The mission is to transform the students’ future by creating opportunities for them. The program is approved by All India Council for Technical Education (AICTE, Ministry of Human Resource Development, and Government of India) and is also accredited by the Association of Indian Universities (AIU) for equivalence with an MBA. It is a 2 year full-time residential course which provides in-depth knowledge for not just all aspects related to retail marketing, but also gives exposure to core management areas such as Marketing Management, Financial Accounting, Organizational Behaviour, Quantitative Management and Economics.

Chairperson

Garima Malik

Chairperson

We create an environment to transform PGDM students into business managers/leaders.

India’s retail sector is experiencing exponential growth. Healthy economic growth, changing demographic profile, increasing disposable incomes, urbanisation, changing consumer tastes and preferences are some of the factors driving the growth of this Industry. Increasing participation from foreign and private players has given a boost to this industry. This has intensified the need for trained retail managerial talent with the requisite knowledge skills and abilities to take up leadership roles in the industry.

The Retail Management Program has been accredited by National Board of Accreditation (NBA) and also has an MBA equivalence from Association of Indian Universities (AIU).
Strategic tie up with Retail Association of India( RAI), Mumbai.
SHORT-TERM PROJECTS: A short term project is a systematic study of real issue or a problem in a division or a retail organization. It provides a source of practical managerial insights, validation of retail concepts and valuable market knowledge. It is a one credit course. The project provides an opportunity to apply the tools, techniques, skills and concepts which a student may have already learnt.
ON THE JOB TRAINING : The objective of OJT is to enhance student industry interaction so that students can acquire first hand experience of a Retail Store which will bridge the gap between academic learning and field learning. This will also help students to gain knowledge and experience on the functioning of a Retail Store in real time. It is a three credit course, where the training of students is initiated through tie ups between Institute/Programme and various retail organizations.
FROOSH: FROOSH runs with an objective to create a self-sustaining organisation which will also act as a lab for the students of Retail Management at BIMTECH to experiment their learning’s and have hands on experience. The venture also gives team real time experience in buying, operations, sales, etc. acting as an excellent platform for learning. Students participate in the running of Froosh on voluntary basis.
INDUSTRIAL VISIT: Visits to various industries are arranged to enable the students have first-hand knowledge of the procedures and formalities in the industries. An integral part of PGDM (RM) is the industry interactions and experts visits that are regularly organized throughout the course duration.

The Retail Management Programme is an initiative to educate future managers and empower them with the knowledge to contribute substantially to the retail industry’s growth in India. It strives to create a new generation of smart retail professionals and aims to equip them with best practices being followed by the industry. The programme strives to give the best intellectual inputs through varied teaching methodology and has been instrumental in inculcating awareness in every student of the following:

Basic retailing and merchandising concepts.
Exhaustive theoretical knowledge to ensure understanding of the dynamics of modern organized retail trade.
Modern techniques and practices of retailing being widely used by retailers around the world to understand the facts of changing general consumer market.
Hands on projects in mall/retail organizations.
Capability to incorporate the class room teaching in actual work environment and effective decision making.
Enhanced interpersonal and communication skills.

Program Level Goals

To provide students with contemporary understanding of different aspects of Retail Management along with other functional areas.
To provide a learning environment for budding retail professionals.
To facilitate students with practical, research oriented and analytical skills necessary for a professional management career in retail trade.
To incorporate relevant technological skills in pedagogy as well as retail course curriculum.
To provide academic administrative support for quality teaching and learning.

Program Educational Objectives

PEO1 : To equip students with necessary knowledge & skills in management domain required to manage future businesses.
PEO2 : To understand sustainable business practices with ethical values for conducting all professional activities.
PEO3 : To develop an entrepreneurial and innovative mind-set necessary for thinking strategically & leading, motivating and manage diverse teams.
PEO4 : Understand the complexities of managing business in a global environment.

Program Outcomes (POs)

PO1 : Apply knowledge of management theories and practices to solve business problems.
PO2 : Foster Analytical and critical thinking abilities for data-based decision making.
PO3 : Ability to develop Value based Leadership ability.
PO4 : Understand the complexAbility to understand, analyse and communicate global, economic, legal, and ethical aspects of business.ities of managing business in a global environment.
PO5 : Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment

Program Specific Outcomes (PSOs)

Core Courses

TRIMESTER I

Effective Managerial Communication
Financial & Managerial Accounting
Economics for Retailers
Marketing Management-I
Retail Concepts & Environment
Statistics for Business Analysis
Supply Chain Management
Organisational Behaviour & HRM

TRIMESTER II

Corporate Finance
Marketing Research
Marketing Management-II
MIS & Advance Excel
Retail Store Management
Services Marketing

TRIMESTER III

Applied Communication
Inventory & Logistics Mgmt.
Mall Management
Retail Consumer Behaviour
Sales & Distribution Management
Visual Merchandising
Legal Framework for Retail Business
Responsible Business
Macroeconomics for Retailers

TRIMESTER IV

Buying & Merchandising Management
Digital Marketing
Franchising Management
Category Mgmt. & Private Labels
Electives: 2 out of 3 with a minimum strength of 15 students
- Customer Relationship Management (Elective)
- Retail Analytics (Elective)
- Product Brand Management (Elective)

TRIMESTER V

Strategic Management
ERP for Retail Manager
Design Thinking
Global Retailing
Electives: 2 out of 3 with a minimum strength of 15 students
- Retail Luxury (Elective)
- Emerging Technologies in Retail (Elective)
- Integrated Marketing Communication (Elective)

TRIMESTER VI

Entrepreneurship Mindset

Learning

BIMTECH gives high priority to inviting industry mentors to the campus for making business education more hands on and relevant. The class room guidance, with the combination of direction from tenured professors, external industry experts and project experience prepares a candidate on the fundamentals as well as industry practices simultaneously

Learning starts with the study group formation of the students for the duration of their stay on the campus. The formation of the group is self-done on the basis of the chemistry of social life, culture, academic background and work experience. The student committee is drawn from all parts of India and some foreign countries. They share ideas, thoughts, culture, and personal experience. This makes their stay enriching.

Pedagogy

Teaching methodology is a combination of lecture and case based method with high focus on self-learning and practice.
Each course comprises case studies, assignments, presentations, working exercises, quizzes and group discussions on current issues.
Simulation, Management Games, Role Play and other teaching techniques are used in the classroom for greater effectiveness.
Teaching of each subject is carried out as per a detailed course plan designed in accordance with the syllabus.
The evaluation is based on continuous internal assessment and an end-term examination.

Eligibility

On the date of applying, an applicant should be either:

Appearing in Final Year Graduation Examination (1st attempt) in Summer 2024.

Has a ‘pass’ result of Graduation i.e. no uncleared paper(s).

Selection Procedure

STEP I - Application

Procurement of Form: Application form (common for all the programmes) is available on our website www.bimtech.ac.in.
Filling up the application form
Application form Fee: Application form can be filled online followed by paying Rs. 2000/- through Credit/ Debit Card.

STEP II - Selection Process, Venue & Document Verification

Call for Personal Interview

The second stage is of Personal Interview (PI). To avoid possible overlapping of selection process with other B Schools and also to facilitate the early selection/offer of admission, we propose to have an early round (First Phase) of PI process after third week of December 2023 itself which would be well before the declaration of CAT/XAT results. Here we intend to invite majority of the applicants who apply on or before December 2nd, 2023 based on their profile as judged from:

Consistency and good past academic performance
Relevant work experience (if any) that brings value to the class room learning

STEP III - Result

Declaration of Final Selection List:

Final selection list is prepared taking into account the candiate’s :

Past academic performance
Entrance test scores (CAT/XAT/GMAT/CMAT/MAT)
Performance in Personal Interview and Extempore based on their respective weightages
Work Experience (if applicable)
Other parameters, wherever applicable, as per the weightages table

Final Selection List would be declared by last week of March 2024 (tentative)

STEP IV - Admission

Fee Submission:

The selected candidates are to deposit the first installment of tuition fee within the given time frame in the offer letter to ensure their admission, failing which the offer is passed on to the waitlisted candidates. The fee for boarding/lodging would be given separately at a later date.

Institute does not entertain any request for extension of the deadline for submission of fee.

Beginning of Session

Academic session of all the programmes is likely to start on June 2024 (tentative).

Admission categories

Admission Category	Seat Allocation	Eligibility Requirements
General	85%	Minimum 50% marks in Graduation Candidates appearing in Final Year Graduation Examination (1st attempt) in Summer 2024 can also apply. Such candidates must produce their final year result with a minimum of 50% marks in aggregate by October 31, 2024, failing which provisional admission will be automatically cancelled.
Economically & Socially Challenged Students (ESCS)	5%	SC/ST/OBC/EWS/Minority Class (Muslims, Sikhs, Christians, Buddhists, Zoroastrians/Parsis & Jains) Weightage of 5 points is given during merit calculation for ESCS candidates. 15% Concession to SC/ST and 7.5% Concession to OBC/Minority Communities in Hostel Accommodation Charges.
Corporate Sponsored/NRI/NRI Sponsored	10%	Criteria determined by respective category (Corporate Sponsored, NRI, NRI Sponsored).
Seat Reallocation	5% seats reserved for ESCS category will be opened for general category, if not filled by ESCS category.	NA

Eligibility for General Category

Minimum 50 percent marks in Graduation. Candidates appearing in Final Year Graduation Examination (1st attempt) in Summer 2024 can also apply. Such candidates will have to produce final year result of Graduation with min. 50% marks in aggregate on or before 31st October 2024 failing which their provisional admission will be automatically cancelled.

For admission to PGDM & PGDM (IB), an applicant must have a valid CAT 2023 or valid XAT 2024 or valid CMAT 2024 or valid GMAT 2022/2023-24 score.
For admission to PGDM (RM) & PGDM (IBM) an applicant must have valid CAT/MAT/XAT/GMAT/CMAT score.

Eligibility for Corporate Sponsored Category

Minimum 50 percent marks in Graduation. Candidates appearing in Final Year Graduation Examination (1st attempt) in Summer 2024 can also apply. Such candidates will have to produce final year result of Graduation with min. 50% marks in aggregate on or before 31st October 2024 failing which their provisional admission will be automatically cancelled.
For being eligible under Corporate Sponsored Category, the applicant will have to produce the following at the time of submission of first installment of tuition fee. (Tentatively in last week of March, 2024)

A sponsorship letter from the Company is required as per format prescribed by the Institute. (Download Annexure 1)
The sponsoring company must have annual turnover of Rs. 50 crore minimum as reflected in the latest financial statements available. (Audited copy of the balance sheet/ Profit & Loss Account of preceding financial year i.e. 2022-23). Self attested photocopy to be submitted, failing which first installment of tuition fee will not be accepted.

Eligibility for NRI Sponsored Category

Minimum 50 percent marks in Graduation. Candidates appearing in Final YearGraduation Examination (1st attempt) in Summer 2024 can also apply. Such candidates will have to produce final year result of Graduation with min. 50% marks in aggregate on or before 31st October 2024 failing which their provisional admission will be automatically cancelled.
Candidates will have to submit Sponsoring NRI’s sponsorship letter as per format prescribed by the Institute. (Download Annexure 2)
Passport copy and visa or evidence of NRI status all duly attested by a qualified notary or Indian mission/ consulate or Indian Chamber of commerce in the country of residence or by consulate/mission/ embassy of the concerned country in India is required.
Proof of income – minimum 50,000 USD per annum income of the sponsorer will also have to be produced.

Eligibility for NRI Category

Minimum 50 percent marks in Graduation. Candidates appearing in Final Year Graduation Examination (1st attempt) in Summer 2024 can also apply. Such candidates will have to produce final year result of Graduation with min. 50% marks in aggregate on or before 31st October 2024 failing which their provisional admission will be automatically cancelled.
Passport copy and visa or evidence of NRI status all duly attested by a qualified notary or Indian mission/consulate or Indian Chamber of commerce in the country of residence or by consulate/mission/embassy of the concerned country in India is required.

Eligibility for Supernumerary Seats

Minimum 50 percent marks in Graduation. Candidates appearing in Final Year Graduation Examination (1st attempt) in Summer 2024 can also apply. Such candidates will have to produce final year result of Graduation with min. 50% marks in aggregate on or before 31st October 2024 failing which their provisional admission will be automatically cancelled.
Candidates will have to submit a proof of their status as PIO/OCI/Foreign Nationals/SAARC Nationals/Children of Indian Workers in the Gulf Countries.
Admission under this category will be done on merit basis among applicants of Supernumerary category only.

ESCS Category (SC/ST/OBC/MC/EWS)

Minimum 50 percent marks in Graduation. Candidates appearing in Final Year Graduation Examination (1st attempt) in Summer 2024 can also apply. Such candidates will have to produce final year result of Graduation with min. 50% marks in aggregate on or before 31st October 2024 failing which their provisional admission will be automatically cancelled.
For admission to PGDM & PGDM (IB), an applicant must have a valid CAT 2023 or valid XAT 2024 or valid CMAT 2024 or valid GMAT 2022/2023-2024 score.
For admission to PGDM (RM) & PGDM (IBM) an applicant must have valid CAT/MAT/XAT/GMAT/CMAT score.

The candidate shall be required to submit any one of the following in support of his/ her claim for seats under ESCS Category :

For Minority Community certificate, candidate can submit any one of the following:
1. Self declaration as per Format I
2. Caste/Community certificate issued by registered Religious Authority
For admission under EWS Category, the family income of the applicant from all sources should not be more than Rs. 8,00,000/- p.a.

The candidate shall be required to submit any one of the following :

The applicant’s family should hold an income certificate issued by the SDM or any other officer authorized in this behalf by the Revenue department stating that the total income of the family is not more than Rs. 8,00,000/- p.a.
Income tax assessment order of most recent year which is issued to a person after filing ITR.

Important Instruction & Documents

Applicants should submit a self attested photocopy of each of the following documents at the time of submission of first installment of tuition fee.
Photocopies should mention application number.
Photocopies of both sides wherever required should be submitted.
Failure to submit required documents will result in rejection of offer.
Please click the relevant category as opted by you in your application form (Candidate Category Preference 1) to get the list of documents required

General

Mark-sheet of 10th std.
Mark-sheet of 12th std.
Mark-sheet of Graduation (All years/semesters for applicants who have completed Graduation). All mark-sheets till last exam in case of applicants appearing in final year examination (1st attempt) in summer 2023
Score card – CAT 2023/GMAT 2022/2023-24/XAT 2024/MAT (Sept/Dec 2023/Feb 2024)/CMAT 2024 (Whichever applicable as per the ‘Program Preferences’ opted in your application form
For applicants having work experience of minimum period of one year as on 31/01/2024
Work experience certificate(s)

Appointment letter of current/last employer and Pay slip of last drawn salary
For getting regional weightage, submission of valid proof of residence is must. The domicile certificate issued by a competent authority. Copy of passport/Aadhar etc. can be submitted as an additional document. (Applicable only to the candidates coming from other than UP & NCR Region)

Corporate Sponsored

Mark-sheet of 10th std.
Mark-sheet of 12th std.
Mark-sheet of Graduation (All years/semesters for applicants who have completed Graduation). All mark-sheets till last exam in case of applicants appearing in final year examination (1st attempt) in summer 2024.
For applicants having work experience of minimum period of one year as on 31/01/2024 :
Work experience certificate(s) OR
Appointment letter of current/last employer and Pay slip of last drawn salary
For getting regional weightage, submission of valid proof of residence is must. The domicile certificate issued by a competent authority. Copy of passport/Aadhar etc. can be submitted as an additional document. (Applicable only to the candidates coming from other than UP & NCR Region)
Sponsorship letter from the company as per format prescribed by the Institute. Download Annexure-1 for corporate sponsored category
Audited copy of the balance sheet/Profit & Loss Account of preceding financial year i.e. 2022-23 of sponsoring company.

NRI Sponsored

Mark-sheet of 10th std.
Mark-sheet of 12th std.
Mark-sheet of Graduation (All years/semesters for applicants who have completed Graduation). All mark-sheets till last exam in case of applicants appearing in final year examination (1st attempt) in summer 2024.
For applicants having work experience of minimum period of one year as on 31/01/2024 :
- Work experience certificate(s)
  OR
- Appointment letter of current/last employer and Pay slip of last drawn salary
For getting regional weightage, submission of valid proof of residence is must.
The domicile certificate issued by a competent authority. Copy of passport/Aadhar etc. can be submitted as an additional document. (Applicable only to the candidates coming from other than UP & NCR region)
Sponsoring NRI’s sponsorship letter as per format prescribed by the Institute. Download Annexure – 2 for NRI sponsored catagory
Passport copy and visa or evidence of NRI status all duly attested by a qualified notary or Indian mission/consulate or Indian Chamber of commerce in the country of residence or by consulate/mission/ embassy of the concerned country in India.
Proof of income–minimum 50,000 USD per annum income of the sponsorer

NRI

Mark-sheet of 10th std.
Mark-sheet of 12th std.
Mark-sheet of Graduation (All years/semesters for applicants who have completed Graduation). All mark-sheets till last exam in case of applicants appearing in final year examination (1st attempt) in summer 2024.
For applicants having work experience of minimum period of one year as on 31/01/2024 :
Work experience certificate(s)
OR
Appointment letter of current/last employer and Pay slip of last drawn salary
Passport copy and visa or evidence of NRI status all duly attested by qualified notary or Indian mission/consulate or Indian Chamber of Commerce in the country of residence or by consulate/mission/ embassy of the concerned country in India.

Supernumerary Seats

Mark-sheet of 10th std.
Mark-sheet of 12th std.
Mark-sheet of Graduation (All years/semesters for applicants who have completed Graduation). All mark-sheets till last exam in case of applicants appearing in final year examination (1st attempt) in summer 2024.
Proof of their status as PIO/OCI/Foreign Nationals (FN)- International/ SAARC Nationals/Children of Indian Workers in Gulf Countries

Rules and Regulations

The Institute reserves the right to alter the course content of the programmes, rules and regulations, teaching schedule, tuition fee payable, boarding and lodging fees and/or any other matter pertaining to its working. The Director’s decision will be deemed as final in all such matters.

If a student admitted to the Institute is found to have given any false information or suppressed some material information, his/her admission will be cancelled and fees will not be refunded to such candidate.
Cost of Application Fee once paid is non-refundable.
The total tuition fee for any programme under Merit and Supernumerary category may be paid in equal half yearly installments. The first such installment shall be paid before the start of the session. No extension of time limit will be granted for the same. For NRI, NRI sponsored and Corporate sponsored candidates, the fee is payable annually in advance.
The Institute does not take responsibility for delay in transit involved in receipt and delivery of any communication between the Institute and the applicant.
All disputes are subject to the legal jurisdiction of District Gautam Buddha Nagar, Uttar Pradesh, (India).
Those who are given provisional admission due to non-declaration of their graduation result are required to submit the marks sheet up to 31st October, 2024, failing which the candidate will cease to be a student of the Institute. In such case, security deposit alone will be refunded.
Students who are not able to secure 50% aggregate marks in their graduation exam after the admission is granted, will have to withdraw from the programme and no fee except general security deposit will be refunded.
A student should observe all the rules and regulations, framed from time to time by the Institute. Breach of any of these may render him/her liable for penalty under the rules and/or expulsion from the Institute.
All BIMTECH Programmes offered are compulsorily residential. Staying in the Institute’s hostel for the complete 2 years is mandatory and will not be changed under any circumstances.

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